E-BOOK – SOS Plan for Severely Damaged Hair
Damaged hair is hair whose internal structure has been weakened. The cuticle, which is the hair’s protective outer layer, may be open or damaged, making the hair fiber more vulnerable to external aggressors.
The most common causes of severely damaged hair are:
- Excessive heat (flat irons, frequent blow-drying)
- Bleaching and chemical treatments
- Frequent straightening
- Lack of appropriate care
When the hair fiber is weakened, it loses its ability to retain moisture. The hair then becomes dry, brittle, dull, and difficult to style.
This booklet aims to help you understand the causes of hair damage and learn how to implement an appropriate routine to gradually repair the hair fiber, restoring stronger, more supple, and healthier hair.
This booklet is sold individually; no certificate or follow-up is provided.
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